Topics Under Tag: "social underwriting"

community-based marketing

How Kiva U.S. Ditched Mass Marketing and Got Back to its Roots

Amy Cortese | June 26, 2017

For marketers, Google Adwords, Facebook ads and other mass outreach methods are de rigueur. But what about businesses that are deeply rooted in community? Shouldn’t your marketing strategy reflect your company’s values and ethos? Jonny Price, senior director of Kiva U.S., a pioneering social enterprise that crowdfunds interest-free loans for small businesses, wondered the same […]

barriers to capital

Innovators Face Challenges in Breaking Down Barriers to Capital for Underserved Entrepreneurs

Sarah Trent | June 2, 2017

In just a few short years, MORTAR, a small business incubator in Cincinnati, has made impressive strides in helping longtime residents in fast-gentrifying neighborhoods start businesses and grow in tandem with their neighborhoods’ fortunes. Since 2014, the incubator has expanded from its original location in Over-the-Rhine to include three other Cincinnati neighborhood programs as well […]

Collaborative Lender Able Joins the Online Lending Fray

Amy Cortese | August 25, 2015

When Jae Kim started his food truck, Chi’Lantro, five years ago in Austin, he wasn’t sure how people would take to his Korean-inspired BBQ. But Austinites gobbled up the bulgogi burgers, tacos and kimchi fries. So much so that the Korean-born entrepreneur (pictured above) decided it was time to open up a non-roving restaurant. Rather […]